Vietnamese Agricultural Products Gaining Popularity in Russia

Vietnamese agricultural products are becoming increasingly popular in Russia, with many items strengthening their foothold in this vast market. At VietGlobal Export, we proudly see Vietnam’s top agricultural goods shining internationally, particularly in Russia.

Vietnamese Agricultural Products at WorldFood Moscow 2024

In September 2024, 50 Vietnamese businesses showcased their products at the WorldFood Moscow 2024 fair, held at the Crocus Expo Exhibition Center. The event brought together companies from around the world, and Vietnam proudly presented its well-known products, including coffee, cinnamon, star anise, cashews, rice, food ingredients, and beverages. The aim was to not only promote these Vietnamese goods but also strengthen Vietnam’s brand image and expand exports to Russia and neighboring markets.

According to the Vietnam Trade Office in Russia, the Vietnamese pavilion attracted significant interest from Russian customers and international importers on the very first day. This positive response reflects the growing presence and popularity of Vietnamese agricultural products in Russia.

Increasing Demand for Vietnamese Goods

Ms. Meshcheryakova Elena, Head of Strategic Development at Food City, one of Moscow’s largest trade centers, noted that Vietnamese agricultural products have been increasing their presence in Russia. Some of these products have even secured a strong position in the market, indicating their high quality and popularity with Russian consumers. Wholesale and retail traders in Russia are keen to collaborate with Vietnamese suppliers, seeing the potential in these high-quality goods.

Food City is particularly eager to work with Vietnamese businesses to bring more Vietnamese products to the Russian market. This collaboration would help expand the distribution of Vietnamese agricultural and food products across Moscow.

Ms. Olga Volkova, Deputy Director of X5 Group, Russia’s leading retail chain, also highlighted the group’s interest in diversifying its supply of Asian goods, especially from Vietnam. X5 focuses on direct imports, without intermediaries, by signing contracts directly with producers. This presents an exciting opportunity for Vietnamese products to penetrate deeper into the Russian market.

Strengthening Trade Relations

Mr. Dương Hoàng Minh, Vietnam’s Trade Counselor in Russia, emphasized the importance of events like WorldFood Moscow in strengthening trade relations between Vietnam and Russia. These events provide valuable opportunities for businesses from both countries to collaborate, discuss partnerships, and sign contracts.

Vietnam’s agricultural and processed food products have become regular participants in major trade fairs like WorldFood Moscow. Mr. Minh believes that attending these specialized fairs opens up new opportunities for Vietnamese businesses, especially in sectors where Vietnam has a competitive edge.

Leveraging the Vietnam – EAEU Free Trade Agreement

The Vietnam-EAEU Free Trade Agreement (FTA) between Vietnam and the Eurasian Economic Union, of which Russia is a member, has significantly boosted trade between the two nations. According to Vietnam Customs, bilateral trade between Vietnam and Russia reached $2.74 billion in the first seven months of 2024, up 45.5% from the same period in 2023. Of this, exports accounted for $1.36 billion, a 46.4% increase. Key food items like seafood, rice, confectionery, and pepper have shown continued strong growth in exports to Russia.

Mr. Vũ Bá Phú, Director of the Vietnam Trade Promotion Agency, attributes this rapid trade growth to the FTA, which has made it easier for Vietnam to export its agricultural and food products. The agreement has opened doors for Vietnamese businesses to diversify their markets and product offerings, particularly in sectors where Vietnam enjoys a competitive advantage.

To fully capitalize on the benefits of the FTA and maintain the strong growth momentum, the Ministry of Industry and Trade will continue to enhance trade promotion activities, including participation in industry-specific exhibitions in Russia.


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